© 2026 AlphaHTML.com
Created by Jonathan Wadsworth
• 12+ Years Experience
• Exceptional strength in UX, UI, System Design, and Interaction Design,
• A track record of setting quality standards others follow
I’m Jonathan Wadsworth - Lead UX & Product Designer
Building immersive, scalable digital experiences that help enterprise platforms feel modern, cohesive, and built to grow.
I design user-centered digital experiences that balance strong visual execution with scalable UX strategy. With 12+ years working across enterprise platforms, SaaS products, and complex web ecosystems, I help organizations define design standards, streamline delivery, and create experiences that perform across teams, devices, and audiences. My work focuses on design systems, accessibility, and building digital foundations that last.
Coca-Cola Consolidated
I Lead web design and user experience initiatives in close partnership with business and technical stakeholders, driving the delivery of scalable, brand-aligned digital experiences across websites, graphics, and interactive platforms. Help establish consistent processes, reusable assets, and UX standards that improved efficiency, strengthened brand governance, and elevated the overall quality and usability of digital products delivered to internal and external partners.
•Drive UX strategy and visual design governance across 15+ digital properties serving millions of visitors annually, establishing a consistent, scalable design language company-wide.
•Founded and facilitated the Design Council, aligning cross-functional teams and reducing rework by 30% through shared design standards and reusable components.
•Lead research-backed redesigns that increased user engagement by 25% and boosted mobile conversion by 15% within 6 months of launch.
•Partner with product, engineering, and marketing to define roadmaps, prioritize UX initiatives, and deliver production-ready responsive experiences ahead of schedule.
•Instituted accessibility best practices, improving compliance scores and expanding usable reach for diverse audiences.
•Co-lead with senior Business and Technology leaders to influence product strategy and prioritization
•Improve how teams work together, proactively identifying gaps in execution, collaboration, or quality and helping teams course-correct
•Stay current on industry trends and emerging technologies (including AI), using that insight to raise the bar for product experiences
•Designed, developed, and managed company’s external
facing websites: cokeconsolidated.com, redclassic.com, erscompany.com, coketogo.com
•Branded new Equipment Services facility in Monroe,
NC
•Research, design, and prototype user experiences in collaboration with functional and technical teams using HTML, CSS, JavaScript, jQuery
Unifyr
Led the design and delivery of end-to-end digital marketing experiences for Zift clients, including multi-touch email campaigns, web plugins, and online advertising initiatives. Partnered with cross-functional teams to translate campaign goals into scalable, user-centered solutions, owning the full lifecycle from requirements gathering and technical specification through design, development, QA, and launch. Built and deployed modular marketing assets using modern web technologies and Zift’s proprietary marketing syndication platform, improving campaign consistency, efficiency, and cross-channel performance.
•Led end-to-end UX and digital design for B2B marketing automation products and client campaigns, delivering scalable email systems, landing pages, and interactive web components used across multiple partner programs.
•Designed and developed modular, reusable templates (Angular-based, HTML5/CSS3/JavaScript) that improved campaign launch efficiency and reduced production time across marketing teams.
•Partnered closely with product managers, developers, and marketing stakeholders to translate campaign goals into user-centered digital experiences aligned with brand and performance objectives.
•Built and optimized multi-touch email campaigns and landing page ecosystems that supported lead generation and customer engagement initiatives across diverse industry verticals.
•Created interactive web plugins and promotional assets — including product showcases, banners, and content widgets — enhancing partner content distribution and engagement.
•Managed agile workflows within JIRA, delivering high-quality design and development work within sprint timelines and evolving product requirements.
•Maintained and updated syndicated marketing content within the Zift platform, ensuring cross-device functionality, performance optimization, and consistent UX standards.
•Influenced UX direction for partner marketing tools by prototyping solutions, validating usability, and iterating designs based on stakeholder feedback and campaign performance data.
•Helped standardize design patterns across campaign templates and plugins, improving consistency and scalability within the marketing syndication platform.
Web Full Circle
Delivered end-to-end web and digital design solutions in a fast-paced agency environment, balancing strong visual execution with user-centered experience design across websites, email campaigns, infographics, and promotional assets. Led projects from concept through launch, creating responsive interfaces and marketing materials that prioritized usability, conversion optimization, and modern web standards while maintaining strict alignment with client brand guidelines. Partnered with cross-functional teams to manage multiple initiatives simultaneously, adapt to evolving project needs, and continuously apply current design trends, tools, and emerging technologies to elevate overall design quality and performance.
•Designed and developed responsive e-commerce and marketing websites using WordPress, Magento, and Bootstrap, delivering scalable digital experiences aligned with client brand and business goals.
•Partnered with marketing and development teams to translate client requirements into wireframes, interactive prototypes, and production-ready web interfaces.
•Led projects from concept through launch; including UX structure, visual design, front-end implementation, and cross-browser/device optimization.
•Created promotional graphics, landing pages, and digital marketing assets that supported online campaigns and improved brand consistency across platforms.
•Ensured usability and responsive performance across modern browsers and devices, contributing to improved user experience and reduced post-launch revisions.
•Collaborated directly with stakeholders to iterate on designs based on feedback, project constraints, and evolving business requirements.
•Introduced user-centered design practices. Including wireframing, iterative prototyping, and usability-focused layout decisions to improve site clarity and user navigation.
•Helped establish repeatable design workflows and reusable components that streamlined future web builds.
Madvapes
Delivered end-to-end digital design and e-commerce experiences for a high-volume online retail environment, balancing strong visual branding with conversion-focused user experience across website interfaces, product pages, email marketing, and promotional assets. Led design and front-end execution for Madvapes.com using Magento and modern web standards, creating responsive layouts and marketing visuals that improved product discovery, usability, and overall site consistency. Collaborated with marketing and business teams to support product launches and campaigns while maintaining cohesive brand standards, optimizing customer journeys, and continuously applying emerging design trends and technologies to enhance performance and engagement.
•Led the end-to-end redesign and development of Madvapes.com, creating a more intuitive, responsive user interface that improved site branding and usability across desktop and mobile touchpoints.
•Designed and developed multiple product landing pages and e-commerce templates using Magento and Adobe Creative Suite, streamlining the customer browsing experience and boosting online sales performance.
•Developed and maintained site structure, homepage sliders, and product page layouts that supported seasonal promotions and increased product visibility and conversion.
•Produced weekly newsletter graphics and coordinated email marketing creative within MailChimp, enhancing campaign design quality and subscriber engagement.
•Created cohesive visual branding for proprietary e-liquid lines; including logo design, product labels, flavor menus, posters, and stickers. Strengthening product recognition both online and in retail contexts.
•Managed ongoing site updates and content refreshes, ensuring brand consistency, performance optimization, and visual alignment with evolving product offerings.
•Conducted iterative design improvements informed by user behavior insights and analytics, reducing friction in product discovery and checkout flows.
•Standardized UI components and design patterns across e-commerce pages to improve consistency and reduce future design effort.
My passion is to create meaningful experiences at the intersection of art, and design.
Web Development, Web Design, Branding
Web Development, Web Design, Branding
Web Development, Web Design, Branding
Web Development, Web Design, Branding
