Coca-Cola Consolidated Corporate Website Redesign

The Challenge

Coca-Cola Consolidated's previous corporate website had fallen behind the scale of the company it represented: visually dated, inconsistent in tone across pages, and serving a mix of audiences (investors, prospective employees, community partners, and press) through a single undifferentiated structure that wasn't built with any of them specifically in mind.

One specific constraint shaped a significant part of the work: Investor Relations is built and maintained by a third-party vendor for security and compliance reasons, and could not be rebuilt as part of the redesign. The challenge was making a section the team didn't control feel like part of one coherent site rather than a visibly bolted-on system the moment a visitor clicked through to it.

The Approach

I led the end-to-end redesign of the main site in close collaboration with the Corporate Communications team, starting with an audit of the existing content architecture against the actual needs of each audience the site serves. The information architecture was rebuilt to give each audience type a more direct path to what they needed, and the visual system was rebuilt on Coca-Cola Consolidated's brand standards with stronger typographic hierarchy and more disciplined use of color and photography than the previous site had.

For Investor Relations specifically, the vendor's restrictions ruled out a visual rebuild, so the integration decision became an iframe: the third-party IR site loads inside the main site's shell, keeping primary navigation and brand chrome consistent even though the embedded content itself runs on a different system with its own older styling. It's a visible seam rather than a hidden one, the tradeoff of meeting a real security constraint without giving investors a jarring, fully separate experience.

Accessibility and responsive performance were requirements throughout the rebuilt sections, since the site is often a visitor's first interaction with the brand, across a wide range of devices.

The Outcome

The redesigned site gave Coca-Cola Consolidated a consistent, modern visual system across its main public-facing pages, Home, About Us, Sustainability, and Media, while preserving a secure, vendor-managed Investor Relations section behind a unified navigation shell. The iframe approach let the team ship a cohesive brand experience for the sections it could control without taking on the cost or risk of rebuilding a compliance-sensitive system it didn't.