Brand & Web
ERS Company Website
ERS technicians had serviced over 180,000 pieces of equipment. Their website communicated roughly none of that, and buyers could not tell the difference between a repair shop and a certified refurbishment operation.
- Role
- Lead UI/UX Designer
- Client
- Equipment Reutilization Solutions (Coca-Cola Consolidated Subsidiary)
- Live Site
- erscompany.com
See it runningThe site is live and in production.
Visit the live site → (opens in a new tab)The Challenge
Equipment Reutilization Solutions (ERS) is a Monroe, NC-based service company and Coca-Cola Consolidated subsidiary specializing in the repair, installation, maintenance, and restoration of commercial beverage equipment, including coolers, vending machines, fountains, and more, for businesses across the United States. With certified technicians having serviced over 180,000 pieces of equipment, ERS had a serious operation behind them. What they needed was a website that matched it.
Their existing digital presence wasn't effectively communicating the full breadth of their services, from standard repair and preventative maintenance to their 9-Step Certified Refurbishment process and vintage restoration work. The site needed to clearly serve both prospective business clients looking for a reliable service partner and existing customers who needed to quickly understand what ERS could do for them.
The Approach
I led the design and development of the ERS website with a focus on clarity and service discoverability. ERS offers a wide range of distinct service lines, including Repair, Installation & Delivery, Preventative Maintenance, Training, Vintage Restoration, Refurbished Equipment, and Water Filtration, and a major goal of the redesign was making sure each of those offerings had its own clear, findable presence on the site rather than being buried in generic copy.
The visual design used clear iconography and a consistent layout pattern across every service page, so a visitor could recognize the same scannable structure (what the service is, what it covers, how to request it) whether they landed on the Repair page or the Vintage Restoration page.
The Outcome
The redesigned site gives each of ERS's seven service lines, Repair, Installation & Delivery, Preventative Maintenance, Training, Vintage Restoration, Refurbished Equipment, and Water Filtration, its own dedicated page instead of folding them into generic copy, so a prospective client searching for one specific service can land directly on it rather than parsing it out of a broader paragraph. The same 180,000-plus equipment-serviced figure that anchors ERS's real operation is now stated plainly on the site rather than buried in marketing language.
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